How Sewa Collected 2M donations for Covid.
Digital Marketing and Social Media Marketing strategies that increased Donations.
case Study
Project Overview
Sewa International Decided to help India in Covid Situation
Key Issues
Sewa International Appealed to supporters to help provide services to the most vulnerable population, which has no means to fight the global pandemic.
- Content Distribution Strategy
- Website changes
- Social Media Reach
- Social Media Ads
Woo Media devised a comprehensive content strategy, carefully selecting branding elements and colour schemes to resonate with the target demographic. We collaborated closely with Sewa’s team to ensure consistent branding across all platforms.
Strategy
To achieve Sewa International Australia’s ambitious fundraising goal, Woo Media began by meticulously crafting a colour scheme that would evoke the right emotions and appeal to the target demographic. This branding was carried across various artworks tailored for multiple media types, ensuring consistency and visual impact across all platforms. Next, we developed a comprehensive social media awareness campaign to generate buzz and engage potential donors. To maximize reach and conversion, we also created targeted social media ads that resonated with the audience, driving them to take action and donate. This multi-faceted strategy was instrumental in helping Sewa International Australia raise around $2 million in just over 30 days.
Increase the Brand Awareness for the Launch
Drive Qualified Traffic to their Landing Page
Improve Conversion Rates
case Study
Our Approach
Landing Page Development
As part of our comprehensive strategy for Sewa International Australia’s COVID-19 relief campaign, Woo Media developed a dedicated landing page designed to maximize donation conversions. This landing page was crafted with a clear, emotionally resonant message, supported by a color scheme that aligned with the overall branding. We ensured that the layout was optimized for a seamless user experience, featuring compelling calls-to-action and streamlined navigation. This landing page served as the central hub for the fundraising campaign, driving significant traffic and facilitating over $2 million in donations.
- Social Media Marketing
- Landing Page and Online Donation
Social Media Posting
For Sewa International Australia’s COVID-19 relief campaign, Woo Media strategically created multiple social media campaigns by breaking down the fundraising categories to effectively target specific audiences. Each campaign was equipped with a clear call to action, directing users to a dedicated landing page on the website. We meticulously tracked donations every night, updating the site with the latest totals to ensure transparency. Regular updates on the funds raised were shared across the website and social media channels, keeping supporters informed and engaged throughout the campaign.
Social Media
Social Media Strategy to Boost Organic Growth
Our Social Media strategies for each of our clients are unique and tailor-made to suit their business needs. During our Market research, we identify the platforms on which our client will most likely get visitors or new customers. We analyse engagement, likes, reach, and growth period to assess which platform would fruit results.
These strategies are linked to get your website more traffic and improve your page ranking based on prior SEO research.
Owing to our advanced technologies backed with creativity and logical reasoning, we make you globally visible! Our team of experts endeavor to get your business to new heights.
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Parramatta NSW – 2150
(02) 8007 4752
info@woomedia.com.au
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Disclaimer, Terms and Conditions: The claims above are only indicative of our past performance and doesn’t guarantee the same results to every client. Results may vary from case to case depending on various factors and circumstances. For more information please contact our support team.